São Roque, Brazil
In 2015, Bostik, one of the wolrdwide leaders of adhesive technologies, joined the group and is developing its busines in the region as well.
The 3 segments of the Bostik Group are Civil Construction, Non-Woven and Industrial Adhesives, and are all well represented in the region. The C&C knows a big success thanks to the brand Usina Fortaleza bought some years ago by the group. Recognized nationally by the sector for the quality and tradition of its products, the Bostik-Fortaleza promises to launch many new technologies in the country, which will transform the market of Civil Construction.
Bostik shares many values with the Arkema Group which are:
Boldness, Openess, Sustainability, Team Spirit, Integrity, Keeping our COMMITTMENT.
About Bostik, a company of the Arkema group
Bostik is a leading global specialist in adhesives, systems and industrial, construction and consumer solutions. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptable to the situations that shape everyday life. From start to finish of product use, from residence to the office, Bostik smart stickers found everywhere.
With annual sales of € 1.6 billion, the company employs 4,800 people and is present in more than 50 countries. For the latest information, visit Bostik.com
Our team from São Roque
A history of more than 40 years
The headquarters of Usina Fortaleza was in Barueri, SP region. This was founded in 1969 by the Moutinho family and transferred to São Roque at the end of 2010. The new administration began to operate in São Roque in the second half of 2011.
Present in almost all the national territory, Fortaleza today has its own factories, located in Barueri-SP, Araraquara-SP and São Roque - SP.
The coming of the factory and headquarters for this region began a process of urbanization and professional training for the service providers of São Roque and region.
In addition to the production units, Fortaleza currently has 12 distribution centers.
Today, the company is present in 18 states of the Brazilian Federation and has a national service network.
In 2012, the company acquired the Total Group where it became part of the Bostik Group.
The coming of the Bostik Group to São Roque and the region has generated new job positions, professionalization of Bostik / Fortaleza employees and increased tax collection in the municipality. This revenue was reverted to benefits for the São Roquense population.
The Usina Fortaleza has a line of more than 30 products, among them are:
Overcoll, Zapt, Color Cream, Acrylic Rejunta, Rolled Tile Cement and Porcelain Tile Cement and since 2012, Ultracoll, Self-Leveling and Multipurpose Waterproofing.
Our factory and our products
The Terreno de entendimento® project is an initiative for openness and dialogue. The group commits itself to a more open innovative approach among companies, industrial sites and their environment. Opening our headquarters and participating in the associative life allows us to create relationships of trust with our environment and our clients.
This communication of proximity is articulated with 3 main lines:
- To listen
- To talk and inform
- To advance
The São Roque sales team uses the training as a social action.
This is how the "Cement and Lipstick" program was created in Rio Grande do Sul so that other types of public (women) can also learn about our products.
In five years, more than 40,000 people in several states of Brazil trained.
Bostik, Usina Fortaleza
Rodovia Lívio Tagliassacchi, Km 3,5,
Parque Varanguera, São Roque – SP
+55 (11) 4784-9797